Copyright: Fabler & Co

The Brief

With the return of indoor hospitality, the team behind the famous Viking-inspired experiential pop-up entertainment venues wanted to make sure their message of Drink • Feast • Conquer • Repeat and all the fun on offer in multiple locations was shared as far and wide as possible.

What PW Did…

  • Development of key campaign messaging
  • Copywriting
  • PR distribution and management

Working closely with the team at THOR’s we developed a series of key messages for each venue and concepts, from summer events to warming winter experiences, ensuring that each venue stood out and would be of the most interest to journalists, influencers, and of course, guests.

From this tailored press releases were written to suit publications and audiences, and distributed to key contacts in a host of local, regional and national publications. The pick-up ensured that key audience segments were informed and inspired to visit THOR’s across the country and the profile of the experience as a whole was expanded.


What you get with Paul is someone who actually listens to what you are offering, and what you are trying to achieve, and then delivers something that meets both your requirements but also feels like it has been written by someone in your business.
I had complete confidence in PW Does going out there and speaking about and promoting my business and I look forward to developing our relationship as we go into 2022 and a much stronger year for hospitality and experiences.

Amanda Monaghan, Director Fabler & Co – the team behind THOR’S tipi