The Brief

These must-visit, magic-inspired visitor experiences in the heart of the city of York were looking for long term support to ensure that their magical experiences are shared far and wide, helping the young witches and wizards of the future start their training!

Key activations included the messaging for the launch of the Hole In Wand Wizard Golf and the Potions Experience at the Potions Cauldron.

What PW Did…

  • Brand Messaging & Positioning Development
  • Copywriting
  • PR
  • Marketing Consultancy

These brands sit at the very heart of what PW wants to do – showcasing immersive and exciting experiences to audiences by sharing the great stories at the core of a business.

Working with the team we developed the branding, positioning and messaging for and then successfully launched the concept of the Hole In Wand during lockdown. A family-friendly attraction in the city centre that’s attractive to both visitors and residents alike.

Alongside work at the Hole In Wand, we’ve supported the team in their ambitious plans to develop the overall experience at the Potions Cauldron, including the media launch of the interactive, multimedia Potions Experience.

We’ve also delivered consistent messaging for the group, including statements, email copy and general promotion, supporting a very busy to get their messages out across the year.


When we have something to say, we know we want Paul to put it into words for us. He understands our brand, our ethos, and, importantly, what we are trying to achieve. This shorthand we’ve been able to build in a short time is invaluable for a busy business.
It is great to have a marketing wizard on speed dial when we have a question – that support is worth its weight in gold to us and the fact that Paul is ‘on call’ with insight and real-world knowledge to draw upon is great.
We would have no hesitation in recommending PW to do marketing for other businesses, but not too many!

Ben Fry, Chief Enchantment Officer, The Potions Cauldron & Hole in Wand Wizard Golf